Every day, the number of farmers aiming to produce better "mikan" (mandarins) is increasing. There are many well-known organizations, such as the Muchachaen, an agricultural association located in Imabari City known for limiting the use of pesticides, and the Nino Farm, which is carefully growing different kinds of citrus fruits in Uwajima City. There are also many farms where you can pick your own "mikan," such as the Akamatsu Farm, which has been running for three generations. Starting mid-October, you can also harvest citrus fruits at the Minami Shikoku Farm, a "mikan" farmers group in Ehime, and the Tomoura Garden in Imabari City.

In addition, you can try "mikan daifuku," made by Imabari City's traditional Japanese sweet shop Ichifuku Hyakuka Seikoudou. It is a dessert consisting of "mochi" (rice cake) wrapped around a whole "mikan" with a high sugar content and white bean paste. Each one is carefully handmade by traditional Japanese sweet artisans.

Orange BAR (Matsuyama Airport)
Address
2731 Minamiyoshidamachi, Matsuyama City, Ehime Prefecture
Phone Number
089-972-5613 (Japan), +81-899-72-5613 (international)

Muchachaen
Address
2-1350 Karihama, Akehamacho, Seiyo City, Ehime Prefecture
Phone Number
0894-65-1417 (Japan), +81-894-65-1417 (international)

Nino Farm
Address
274 Shirahama, Uwajima City, Ehime Prefecture
Phone Number
090-9988-4937 (Japan), +81-909-988-4937 (international)

Akamatsu Farm
Address
8-112 Hokezu, Yoshidacho, Uwajima City, Ehime Prefecture
Phone Number
089-552-2944 (Japan), +81-895-52-2944 (international)

Tomoura Garden
Address
Tomoura, Miyakubocho, Imabari City, Ehime Prefecture
Phone Number
0897-86-2206 (Japan), +81-897-86-2206 (international)

Ichifuku Hyakka-Seikodo
Address
3-4-5 Gozakurai, Imabari City, Ehime Prefecture
Phone Number
0898-48-0426 (Japan), +81-898-48-0426 (international)

Some people know that Ehime Prefecture is a popular Japanese sake brewing location. The cold wind from the Shikoku Mountains during the winter creates the perfect conditions for sake brewing, and the clear, abundant water in the prefecture gives the sake a mellow and rich flavor.

There are 37 breweries in the prefecture, and each have their own specialties. The sake of the Ishizuchi Sake Brewery, located at the foot of Mt. Ishizuchi, has a strong and fresh taste, thanks to a unique brewing method called "koji," which is where rice is fermented in a wooden box. The pristine scent and texture of the water from Mt. Ishizuchi also gives it a fascinating smoothness.

In Saijo City, the Seiryu Sake Brewery, which has a history of more than 140 years, is a small operation run by only four people. They value the customers' voice, and their motto is, "Sake is made with dreams and heart." They specialize on making sake that is carefully paired with the right food.

The brewers of the Chiyo no Kame Sake Brewery in Uchiko Town participate in rice-growing to learn more about rice, the raw material needed to create sake. They also practice a unique method of sake brewing that requires them to play classical music during the traditional "shibori" (squeezing) process of making the sake. You can enjoy a unique variety of sake in Ehime Prefecture, all carefully made with different methods.

It is so reasonable that Dogo Onsen is one of the famous hot spring resorts considering its history, unique structure and the fact that it has a special bathroom for the Imperial Family.

Ishizuchi Sake Brewery
Address
402-3 Himi Hei, Saijo City, Ehime Prefecture
Phone Number
0897-57-8000 (Japan), +81-897-57-8000 (international)

Seiryo Sake Brewery
Address
1301-1 Shuu, Saijo City, Ehime Prefecture
Phone Number
0898-68-8566 (Japan), +81-898-68-8566 (international)

Chiyo no Kame Sake Brewery
Address
1294 Hiraoka, Uchikocho, Kita District, Ehime Prefecture
Phone Number
0893-44-2201 (Japan), +81-893-44-2201 (international)

With the Seto Inland Sea to the north and the Uwa Sea to the west, Ehime Prefecture is abundant in fresh seafood. Many restaurants take advantage of this and use the seafood to make delicious dishes. One such restaurant is Ikadaya in Uwajima City, where you can eat traditional fishermen's dishes right on the sea. Not only can you eat it raw, freshly caught seafood can also be enjoyed by grilling over charcoal.

Restaurant Tairyo in Omishima Island is a restaurant famous for its hearty seafood rice bowls. Enjoy the seafood of Seto Inland Sea to the fullest!

Uwajima City in Ehime Prefecture is the number one farmer of red sea bream in Japan. Two types of "taimeshi" (sea bream with rice) are served in this region. One is Uwajima-style "taimeshi", which is fresh sea bream sashimi mixed with a special sauce and raw egg yolk, then served on top of rice. The second is Hojo-style "taimeshi", which is a regional dish where whole sea bream is cooked in a soup stock made from kelp, then served on top of rice.

Local Uwajima City restaurants such as Gansui and Kadoya, both located near the Matsuyama Castle ropeway, and "izakaya" (Japanese bar) such as Umi no Sachi Taiya are famous for their Uwajima-style "taimeshi". Another restaurant, Taimeshi Specialty Taiya, located in the Mitsuhama District, is popular for its Hojo-style "taimeshi". Or, you can try both at restaurants such as Goshiki near the Okaido Shopping Arcade in Matsuyama City, or at Oidenya near Dogo Onsen.

Ikadaya
Address
4496 Shitaba Shimazu, Uwajima City, Ehime Prefecture
Phone Number
0895-29-0831 / 090-3182-7363 (Japan, reservation required), +81-895-29-0831 / +81-903-182-7363 (international, reservation required)

Restaurant Tairyo
Address
5507-1 Miyaura, Omishimacho, Imabari City, Ehime Prefecture
Phone Number
0897-82-1725 (Japan), +81-897-82-1725 (international)

Local Cuisine Goshiki Honten
Address
3-5-4 Sanbancho, Matsuyama City, Ehime Prefecture
Phone Number
050-5571-3318 (Japan), +81-505-571-3318 (international)

Oidenka Dogo Branch
Address
13-23 Dogoyunomachi, Matsuyama City, Ehime Prefecture
Phone Number
089-931-6161 (Japan), +81-899-31-6161 (international)

Kadoya Dogo Branch
Address
20-24 Dogoyunomachi, Matsuyama City, Ehime Prefecture
Phone Number
089-931-5400 (Japan), +81-899-31-5400 (international)

Umi no Sachi Taiya
Address
2-7-5 Nibancho, Matsuyama City, Ehime Prefecture
Phone Number
089-934-0770 (Japan), +81-899-34-0770 (international)

Taimeshi Specialty Taiya
Address
1-3-21 Mitsu, Matsuyama City, Ehime Prefecture
Phone Number
089-951-1061 (Japan), +81-899-51-1061 (international)

In addition to citrus fruits, Japanese sake, and seafood, chicken is also a part of Ehime Prefecture's local cuisine. The Himakko Jidori chicken, first successfully bred in 2002, is a special breed of Jidori chicken that combines the best of four different breeds of chicken. The meat of the Himakko Jidori chicken has a crispy texure and rich, umami flavor, and is popular with people of all ages.

No one loves chicken as much as the people of Imabari City. Imabari-style "yakitori" (chicken skewers) is cooked differently from the usual "yakitori" seen all over Japan, as they are grilled on an iron plate without a skewer, then steamed and pressed with a weight. It is so popular that it was ranked in both "Japan's Top 3 Best Yakitori" and "Top 7 Best Local Yakitori." The best part of Imabari-style "yakitori" is the grilled skin, which is crispy on the outside and juicy on the inside. It goes very well with some beer!

Another famous chicken dish in Imabari City is called "senzangi", deep-fried chicken seasoned with minced garlic, ginger, and soy sauce. It is said to be the origin of "karaage" (fried chicken). You can enjoy Imabari-style "yakitori" at about 70 restaurants around the city!

Seto
Address
1-5-20 Koganecho, Imabari City, Ehime Prefecture
Phone Number
0898-31-1614 (Japan), +81-898-31-1614 (international)

Toribayashi
Address
1-6-17 Minamidaimoncho, Imabari City, Ehime Prefecture
Phone Number
0898-32-1262 (Japan), +81-898-32-1262 (international)

Yakitori Sanchou
Address
1-4-7 Suehirocho, Imabari City, Ehime Prefecture
Phone Number
0898-22-7188 (Japan), +81-898-22-7188 (international)

Gomidori
Address
1-1-13 Minamidaimoncho, Imabari City, Ehime Prefecture
Phone Number
0898-32-3753 (Japan), +81-898-32-3753 (international)